I recently saw one of Merck's "One Less" commercials that depict ethnically diverse, physically active, and attractive women discussing the importance of being vaccinated against cervical cancer. All of these women want to be "one less" woman with cervical cancer. They urge everyone to share information about this vaccine with loved ones so that they too can be "one less" woman with cervical cancer.
The new vaccine, Gardasil®, manufactured by Merck Pharmaceuticals, has been approved by the Food and Drug Administration (FDA) for young women, ages 9-26. Clearly Merck is putting a lot of money behind promoting this vaccine to young women. But this captivating commercial can lull young women into a false sense of security about their reproductive health.