Second Focus on Family Ad Airing During SuperBowl Pregame Show
February 5, 2010 - 3:09pm (Print)
Apparently one SuperBowl ad wasn't enough. Focus on the Family actually bought air time for two ads, with the second ad to air multiple times during the pregame show.
The evangelical group that bought ad time in the CBS game telecast will announce today that it has bought time in the pregame show to air a second ad four times.
The new ad also features star quarterback Tim Tebow and his mother, Pam. It was filmed in Orlando last month at the same time as the group's controversial - though yet unseen - in-game ad.
Like the Superbowl ad, apparently CBS worked with Focus on the Family in refining the second ad's message to one they found acceptable.
Although Focus on the Family won't reveal its ads' details, CEO Jim Daly says the original ad was rejected by CBS. In it, Pam Tebow, who was advised by a doctor to have an abortion for medical reasons when pregnant with her son, said, "Both of our lives were at risk."
"They felt that was too much," he says. "So we dropped the line. We didn't fight them." The word "abortion" is never used.
The ad is "an open discussion on the sanctity of human life - not just the issue of abortion," Daly says. It was made for less than $100,000 with "a bit of humor in it - in fitting with the Super Bowl theme."
