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Chuck Norris Toughens Huckabee's Softer Appeal

Scott Swenson on November 19, 2007 - 4:41pm
Scott Swenson's picture

The progressive in me opposes much of what Gov. Mike Huckabee stands for, but the political campaign geek in me swoons with admiration for his "dare to be different" campaign. The latest Huckabee triumph, one that may well cement an amazing victory for him in Iowa and upset an already anxious GOP base, is his Chuck Norris endorsement commercial, what the Salon Roadies call, his "humor offensive."

Before we get to the commercial, in a moment of shameless self-promotion I need to refer to a February 27,2007 blog post in which I wrote:

Gov. Mike Huckabee of Arkansas is the best bet to emerge from the pack of pretenders to claim the far right's hearts and minds, and thus pocketbooks and deflated ground troops post-2006. He is a Baptist Minister who is pro-life. But here's the rub: while believing that life begins at conception, he does not believe it ends at birth, and takes a strong stance (relatively speaking within the GOP) supporting maternal health, child care, improved health care and education programs.

If you're reading this on RH Reality Check, you are not his target audience, so the fact you won't like the commercial is beside the point: the target audience for this ad LOVES IT! You want to get tough on immigration, guns, and taxes ... Chuck Norris says Mike's your man. Think Iowa, John Deere manufacturing plant worker, hunter, farmer, conservative ... throw in a beer and a football, and you've got not only the target audience for this ad, but somebody stubborn enough to make it to the caucus in six feet of snow and sub zero temperatures. And that's just the women! More importantly, you've got buzz on all the blogs, talk shows and in the diners, grain elevators and barber shops. Campaigns don't have to pay for buzz and Huckabee's campaign is producing more buzz than a honey factory right now.

Like Chuck Norris' fist, pow, this ad is a hard right to squeaky clean wishy washy Romney, a gut punch to liberal Rudy, and has so much Hollywood sizzle that is makes people forget Thompson once knew how to act. Huckabee does it while making people smile and laugh. That's the secret to his "I'm conservative, I'm just not angry about it" campaign.

Add in his scathing attacks on Thompson's states-rights approach to abortion policy, in which Huckabee says "morals don't stop at state borders," and you wonder why the die-hard anti-abortion crowd nationally isn't jumping up and down and screaming "We like Mike!"

His unapologetic anti-abortion stance is combined with pro-child policies like pre- and post-natal care, early childhood development and wellness policies. His pro-education, arts and music agenda, continues to soften the hard edge even further, making for a potent combination of conservative principle and independent appeal if he could make a general election race. If he doesn't get the nomination, he's an almost certain Veep already.

If only the Democratic contenders were half as daring in their campaign tactics, and as clear and uncompromising on their progressive values as Mike Huckabee is in his conservatism.


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5 comments

Good write up. It's funny that so many "conservatives" seem unwilling to give Huckabee a fair shake, but a good many people with more liberal leanings at least give him respect. That does not bode well for the Republican party as a whole when they show more disrespect to one of their own than the competition.

Caleb
http://prodeoetpatria.wordpress.com

Submitted by Caleb on November 19, 2007 - 6:06pm.

I checked out Chuck's weekly column and it's really good! I didn't know he wrote a weekly article-- and he actually defends Huckabee's various positions very well...

http://worldnetdaily.com/news/archives.asp?AUTHOR_ID=274

Submitted by Anonymous on November 19, 2007 - 11:37pm.

As I said at my blog (which you kindly linked to), I don't think this helps Huckabee at all, as I think it makes him look outrageously silly. Part of the problem is that conservatives don't really have a sense of humor. They might buy a Chuck Norris based immigration policy in a movie, with Chuck using Chinese Freedom Stars to defend our borders against the brown menace. But as an ironic usage of Norris' toughguy image, it only mocks these people. They might think the ad was funny, but I doubt they'll be persuaded.

He would have been better off with a more traditional endorsement from Chuck. In fact, Chuck himself isn't particularly funny in the ad, and that's what they should have gone with. All the same, I hope Huckabee gets the nomination. While I think it's an uphill battle for any GOP nominee, Huckabee would definitely get trounced in a general election. They'd be better off running Norris for president.

Submitted by Doctor Biobrain on November 20, 2007 - 12:30pm.

GREAT ARTICLE!!! Very Balanced and gracious!!!!

If there is anything that tips the scales when running for President..it's likeablitly. If the democrats lunch into 12 months of harsh, mean-spirited rhetoric the middle state, non media types, salt of the earth voters, will forgive Bush if the economy is ok and Iraq has calmed down and they will be SICK of the LONG campaign cycle. The smug, condescending, too serious, know it all types are exactly why the democrats keep losing elections.ie Al Gore, howard dean etc.(The only one ever likeable enough to get elected was Clinton..I will give him credit there) SO if the democrats keep their negative "I'm so sophistacted" approach, by the time the elections have rolled around the rest of us in the middle states will once again want to vote for anyone but who they want!!!!! Huckabee would have won Iowa with or without anyone's endorsement, but I appreciate his good nature and use of humor... those who don't need a chuckfist sandwich to lighten up. Mike HAS the likeability factor so the democrats should take notice(Plus MORE executive experience than ANY othe candidate) ....Go Governor Huck!!!! If you want a SERIOUS analasys of why Mike is the "GOP's Best Bet" See Jonathan Alter's article dated Nov. 15th(EXCELLENT)

Submitted by Tim Kelley on November 20, 2007 - 3:31pm.

The manufacturing guys over at Evolving Excellence are running a poll on which candidate would be best for manufacturing, and undeclared Bloomberg is right on top. The rest follows a more predictable pattern, at least from a management perspective. Which is also apparent in the "manufacturing issues poll" in the same post.

http://www.evolvingexcellence.com/blog/2007/11/best-presidenti.html

Ken

Submitted by Ken on December 1, 2007 - 11:14pm.